Whatever you do, help us love science the way you do! -- Alan Alda
To strengthen the bridges between science and society, we've got to communicate better. Becoming a better storyteller helps build those connections with all types of audiences as well as enhances your own professional development. Make a commitment to improve your storytelling skills, then embark on a path that will enable you to explain science in an informative, interesting and entertaining way.
Why improve your storytelling skills? Because, you want to...
become a better leader
get a job or be promoted
explain science to your students & colleagues
be recognized for your research
counter the anti-science rhetoric
impact science policy development
improve your grant applications and fundraising
make you, your lab, department and university/company look & sound good
help non-scientists understand science